About Us

We are activists for primary school curriculum change. We are in the business of prevention of anxiety, stress, depression and suicide as a consequence of a lack of purpose.

Our Purpose Is:

  • To drive curriculum change in primary school.
  • To focus on enabling potential, positivity, and discovery of purpose through the creation of engaging fictional stories based on selected real-life superheroes, exploring journeys that inspire children and encourage resilience to find their own ‘WHY’.
  • To stop the tragic waste of living a mediocre life meandering aimlessly.

Finding purpose is within all our reach and we believe the quest starts from the first day of school.

Each of our stories is designed to PLANT THE SEED OF EARLY CAREER THOUGHT, to think about possibilities. The story structure is loosely based around an inspirational Australian, people who made a difference, who showed great courage to overcome challenges to achieve their goals, who inspired us with their journey towards purpose and, in doing so, helped shaped our nation and made us proud to be who we are.

We are acolytes of Sir Ken Robinson who was an activist for school curriculum change. If you’d like, please take five minutes to meet Sir Ken, knighted for his quest to CHANGE THE EDUCATION PARADIGM, a redundant system that has failed generations around the world. Ken is our spirit, and continuing his mission is what drives us… Read more

In our attempts to create resources to put purpose back into education, and help drive change to a broken education system, you may find this summary from the paper titled Changing the Education Paradigm from the Centre of Strategic Education as further proof of the problem and opportunity.

Click Here to read full report

Report conclusion summary, suggesting the real problem is in the system of education itself:

Hope grounded in concrete action is essential. Mazzucato states: ‘Challenges are the big goals [that] need to be brought together in different sectors. And then the powerhouse conclusion: ‘instead of just talking about purpose and stakeholder value, what does it mean to nest purpose in a system, not just in corporations, but in a system to affect public and private work together in new ways’ (Giridharadas, 2020).

Hope with ‘tangibility’; ‘nested purpose’: In short, hope can be a strategy if it is hitched to a compelling vision that is experienced.

About Bernard Thompson

Bernard Thompson is the founder of Bloody Clever (Australians) Pty td. He left school with absolutely no idea of his future and ended up in the advertising industry. It took him 40 years to find his purpose. Bernard believes the truest goal of education is to help each of us find our purpose. An overemphasis on achieving irrelevant competencies puts this goal at risk unless it helps you to answer the most important question of all: DO YOU KNOW WHAT YOU WANT TO BE? Bernard is now dedicated to helping you FIND YOUR PURPOSE.

Click here to read more about Bernard.

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